KISS to Market Santa Anita?

Santa Anita Track may look to KISS' Gene Simmons for help in marketing the track.

Gene Simmons as Santa Anita Park marketing guru? Track owner Frank Stronach told the San Gabriel Valley Tribune he recently met with the KISS entertainer, a long-time friend of his.

Simmons owns Simmons Abramson Marketing company, which marketed an energy inspired by Stronach, Franks Energy Drink. Also, Simmons and Stronach's daughter, Belinda, joined forces in 2008 to revive Simmon's record label.

"Gene Simmons is, on the one side, a great entertainer," Stronach told the newspaper. "On the other side, he's a very smart businessman and a very nice man. We're trying to see (if) maybe he could do some marketing for us. We're just trying to do concepts."

CEO Mark Verge confirmed Simmons and track operators have talked, but says they haven't yet inked a deal.

Would Verge like to work with Simmons?

"It'd be phenomenal to bring him in," Verge said.

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