Business & Tech
(Watch) KISS Frontman Promises to Transform Racetrack Into 'The Coolest Place on Earth'
Gene Simmons will assist in marketing Santa Anita Park.
KISS frontman Gene Simmons says he can transform Santa Anita Park into a place so cool, even Brangelina will line up at the door. A lifelong friend of track owner Frank Stronach, Simmons recently agreed to come on board and help with marketing.
"The past is magical and the present is all going to change. We’re going to get Brad and Angelina out here. They’re all going to come here because it is going to be the coolest place on Earth," Simmons said in a video filmed Wednesday at Opening Day of the track's winter/spring meeting.
See Simmons speak at around the 2 minute mark in the attached YouTube video.
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Simmons owns Simmons Abramson Marketing company, which marketed an energy inspired by Stronach, Franks Energy Drink. Also, Simmons and Stronach's daughter, Belinda, joined forces in 2008 to revive Simmon's record label.
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