(Watch) KISS Frontman Promises to Transform Racetrack Into 'The Coolest Place on Earth'

Gene Simmons will assist in marketing Santa Anita Park.

KISS frontman Gene Simmons says he can transform Santa Anita Park into a place so cool, even Brangelina will line up at the door. A lifelong friend of track owner Frank Stronach, Simmons recently agreed to come on board and help with marketing. 

"The past is magical and the present is all going to change. We’re going to get Brad and Angelina out here. They’re all going to come here because it is going to be the coolest place on Earth," Simmons said in a video filmed Wednesday at Opening Day of the track's winter/spring meeting.

See Simmons speak at around the 2 minute mark in the attached YouTube video.

Simmons owns Simmons Abramson Marketing company, which marketed an energy inspired by Stronach, Franks Energy Drink. Also, Simmons and Stronach's daughter, Belinda, joined forces in 2008 to revive Simmon's record label.

Vicki Vinson December 28, 2012 at 04:51 PM
I just hope when they try to get new people to come to the track they don't shove aside the wants and needs of the long time race goers. Sure there are less of us around but stop and think maybe some have left of their own accord because they did not like all of the changes. They need to keep the traditions alive along with adding the changes.
Natalie Ragus December 28, 2012 at 09:40 PM
Vicki, would traditions have they taken away would you like to see return? Thank you so much and I wish you much happiness in 2013!!!!
Vicki Vinson December 28, 2012 at 10:31 PM
Bring back the mariachi's and dancers by the fountain on the weekend. Turn off the loud speakers in the infield playing music when Jay steps on the track to do the call to the post. Turn up the speakers in the paddock so fans can hear what is going on. Have the horses for stakes races circle around the walking ring twice with the jockeys up (doesn't happen very often nowadays). Find new respectible names for the Fall stakes races that are more associated with the track and Arcadia area instead of LA. Return the post times for the fall meeting back to the same as the Winter/Spring meeting. Don't run the feature as the last race on the card as the traffic congestion is too much getting out of the parking lot. If they want a track song it needs to be somethign we can at least hum if we don't know the words. I miss the Equifest they had in the infield in years gone by and the Clydesdales strutting their stuff on the track. I love Santa Anita and I think there is room for both the old and the new.
Cheryl ann quigley December 29, 2012 at 02:06 AM
I agree with Vicki on all. It's especially not Opening Day without The Clydesdales...
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